Measuring the market newness of new ventures

Jonas Dahlqvist, Johan Wiklund

Research output: Contribution to journalArticlepeer-review

88 Scopus citations


The present lack of instruments for measuring entrepreneurial opportunity is hampering progress in entrepreneurship research and fundamental hypotheses about opportunity variance are not being tested. This paper sets out to validate a measure of market newness in new ventures based in Austrian Economics, assuming a view of opportunity as objective and discoverable. Empirically, a sample of 250 new internal ventures in gestation was examined regarding to whom these ventures presented something new in terms of geographical extension or new customer groups. The measure improves on existing instruments by providing more intrinsic range while being firmly anchored in an Austrian Economics framework.

Original languageEnglish (US)
Pages (from-to)185-196
Number of pages12
JournalJournal of Business Venturing
Issue number2
StatePublished - Mar 2012


  • Austrian economics
  • Entrepreneurial opportunity
  • Individual-opportunity nexus
  • Kirzner
  • Measurement theory

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation


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