Marketing through sports entertainment

A functional approach

Scott Jones, Colleen Bee, Rick Burton, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion
PublisherLawrence Erlbaum Associates
Pages309-322
Number of pages14
ISBN (Print)9781410609366
DOIs
StatePublished - Aug 31 2003
Externally publishedYes

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Entertainment
Marketing

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Jones, S., Bee, C., Burton, R., & Kahle, L. R. (2003). Marketing through sports entertainment: A functional approach. In The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (pp. 309-322). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410609366

Marketing through sports entertainment : A functional approach. / Jones, Scott; Bee, Colleen; Burton, Rick; Kahle, Lynn R.

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, 2003. p. 309-322.

Research output: Chapter in Book/Report/Conference proceedingChapter

Jones, S, Bee, C, Burton, R & Kahle, LR 2003, Marketing through sports entertainment: A functional approach. in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, pp. 309-322. https://doi.org/10.4324/9781410609366
Jones S, Bee C, Burton R, Kahle LR. Marketing through sports entertainment: A functional approach. In The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates. 2003. p. 309-322 https://doi.org/10.4324/9781410609366
Jones, Scott ; Bee, Colleen ; Burton, Rick ; Kahle, Lynn R. / Marketing through sports entertainment : A functional approach. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, 2003. pp. 309-322
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