Marketing through sports entertainment: A functional approach

Scott Jones, Colleen Bee, Rick Burton, Lynn R. Kahle

Research output: Chapter in Book/Entry/PoemChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion
PublisherLawrence Erlbaum Associates
Number of pages14
ISBN (Print)9781410609366
StatePublished - Aug 31 2003
Externally publishedYes

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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