Marketing through sports entertainment: A functional approach

Scott Jones, Colleen Bee, Rick Burton, Lynn R. Kahle

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	The Psychology of Entertainment Media
Subtitle of host publication	Blurring the Lines Between Entertainment and Persuasion
Publisher	Lawrence Erlbaum Associates
Pages	309-322
Number of pages	14
ISBN (Print)	9781410609366
DOIs	https://doi.org/10.4324/9781410609366
State	Published - Aug 31 2003
Externally published	Yes

ASJC Scopus subject areas

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