Marketing through sports entertainment: A functional approach

Scott Jones, Colleen Bee, Rick Burton, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion
PublisherLawrence Erlbaum Associates
Pages309-322
Number of pages14
ISBN (Print)9781410609366
DOIs
StatePublished - Aug 31 2003
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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