Marketing through sports entertainment: A functional approach

Scott Jones, Colleen Bee, Rick Burton, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion
PublisherLawrence Erlbaum Associates
Pages309-322
Number of pages14
ISBN (Print)9781410609366
DOIs
StatePublished - Aug 31 2003
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Jones, S., Bee, C., Burton, R., & Kahle, L. R. (2003). Marketing through sports entertainment: A functional approach. In The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (pp. 309-322). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410609366