Marketing innovation: Probabilistic goods and probabilistic selling

Jinhong Xie, Scott Fay

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages318-345
Number of pages28
ISBN (Electronic)9780857938855
ISBN (Print)9780857938848
DOIs
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Xie, J., & Fay, S. (2014). Marketing innovation: Probabilistic goods and probabilistic selling. In Handbook of Service Marketing Research (pp. 318-345). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00024