Marketing and Destination Branding

Rick Burton, Martina Lettner

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Business of Events Management
Editors Beech, Kaiser, Kaspar
Place of PublicationHarlow, England
PublisherPearson Higher Education
Pages94-112
Number of pages18
ISBN (Print)978-0-273-75862-4
StatePublished - 2014

Cite this

Burton, R., & Lettner, M. (2014). Marketing and Destination Branding. In Beech, Kaiser, & Kaspar (Eds.), The Business of Events Management (pp. 94-112). Harlow, England: Pearson Higher Education.

Marketing and Destination Branding. / Burton, Rick; Lettner, Martina.

The Business of Events Management. ed. / Beech; Kaiser; Kaspar. Harlow, England : Pearson Higher Education, 2014. p. 94-112.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R & Lettner, M 2014, Marketing and Destination Branding. in Beech, Kaiser & Kaspar (eds), The Business of Events Management. Pearson Higher Education, Harlow, England, pp. 94-112.
Burton R, Lettner M. Marketing and Destination Branding. In Beech, Kaiser, Kaspar, editors, The Business of Events Management. Harlow, England: Pearson Higher Education. 2014. p. 94-112
Burton, Rick ; Lettner, Martina. / Marketing and Destination Branding. The Business of Events Management. editor / Beech ; Kaiser ; Kaspar. Harlow, England : Pearson Higher Education, 2014. pp. 94-112
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