Marketing and Destination Branding

Rick Burton, Martina Lettner

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	The Business of Events Management
Editors	Beech, Kaiser, Kaspar
Place of Publication	Harlow, England
Publisher	Pearson Higher Education
Pages	94-112
Number of pages	18
ISBN (Print)	978-0-273-75862-4
State	Published - 2014

Cite this

@inbook{e95db834e65d4518b2280681bd8707e7,

title = "Marketing and Destination Branding",

author = "Rick Burton and Martina Lettner",

year = "2014",

language = "English (US)",

isbn = "978-0-273-75862-4",

pages = "94--112",

editor = "Beech and Kaiser and Kaspar",

booktitle = "The Business of Events Management",

publisher = "Pearson Higher Education",

}