Marketing and Destination Branding

Rick Burton, Martina Lettner

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Business of Events Management
Editors Beech, Kaiser, Kaspar
Place of PublicationHarlow, England
PublisherPearson Higher Education
Number of pages18
ISBN (Print)978-0-273-75862-4
StatePublished - 2014

Cite this

Burton, R., & Lettner, M. (2014). Marketing and Destination Branding. In Beech, Kaiser, & Kaspar (Eds.), The Business of Events Management (pp. 94-112). Pearson Higher Education.