Research output: Contribution to conferencePaperpeer-review

6 Scopus citations


The growth of the Internet offers a vision of ubiquitous electronic commerce. A particularly exciting feature of Internet commerce is the ability to automate the search for price or other product information across multiple suppliers by using an “agent” to retrieve the relevant information. The use of such agents has the potential to dramatically reduce buyers’ search costs. We argue that such agents effectively transform a diverse set of offerings into an economically efficient market and that their use should therefore be analyzed in these terms. In this paper, we present a simple model of the competitive effects of agents used to support purchasing. The model suggests that agents can be successful for diversified goods but resisted for commodities and near-commodities. We illustrate our model by analyzing the situation of current electronic commerce ventures on the Internet.

Original languageEnglish (US)
Number of pages10
StatePublished - 1996
Event17th International Conference on Information Systems, ICIS 1996 - Cleveland, United States
Duration: Dec 16 1996Dec 18 1996


Conference17th International Conference on Information Systems, ICIS 1996
Country/TerritoryUnited States

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems


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