Manipulating race and gender in media effects research: A methodological review using the media FIT taxonomy

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Mass media play an intricate role in individual development, activation, and perpetuation of stereotypes regarding race and gender. Media content is both the outcome and source of widespread societal differences, making the investigation of race and gender in media a complicated task. Many researchers deploy empirical research to study this relationship, manipulating race and gender in a controlled environment and measuring subsequent effects including interpersonal and intrapersonal attitudes, support for social policy, and behaviors. Studies draw on methodologies established by earlier scholars, but no comprehensive review of these strategies has been conducted. The current chapter addresses the question: How do we know what we know about the effects of race and gender in media?

Original languageEnglish (US)
Title of host publicationRace and Gender in Electronic Media
Subtitle of host publicationContent, Context, Culture
PublisherTaylor and Francis
Pages125-143
Number of pages19
ISBN (Electronic)9781317266136
ISBN (Print)9781138640108
DOIs
StatePublished - Jan 1 2016

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

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  • Cite this

    L'Pree, C. L. (2016). Manipulating race and gender in media effects research: A methodological review using the media FIT taxonomy. In Race and Gender in Electronic Media: Content, Context, Culture (pp. 125-143). Taylor and Francis. https://doi.org/10.4324/9781315636801