Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 11 |
Issue number | 5 |
State | Published - Sep 1 2002 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing
James R. Terborg, Rick Burton
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 11 |
Issue number | 5 |
State | Published - Sep 1 2002 |
Externally published | Yes |