| Original language | English (US) |
|---|---|
| Pages (from-to) | 41 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 5 |
| State | Published - Sep 2002 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Making Business a Game
James R. Terborg, Rick Burton
Research output: Contribution to journal › Article › peer-review