Linking service and finance

Research output: Contribution to journalArticle

14 Scopus citations
Original languageEnglish (US)
Pages (from-to)587-589
Number of pages3
JournalMarketing Science
Volume25
Issue number6
DOIs
StatePublished - Nov 1 2006
Externally publishedYes

Keywords

  • Audience for marketing science
  • Marketing discipline
  • Marketing theory
  • Service
  • Service-profit chain

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this