Original language | English (US) |
---|---|
Pages (from-to) | 587-589 |
Number of pages | 3 |
Journal | Marketing Science |
Volume | 25 |
Issue number | 6 |
DOIs | |
State | Published - Nov 2006 |
Externally published | Yes |
Keywords
- Audience for marketing science
- Marketing discipline
- Marketing theory
- Service
- Service-profit chain
ASJC Scopus subject areas
- Business and International Management
- Marketing