Linking service and finance

Eugene W. Anderson

doi:10.1287/mksc.1050.0172

Linking service and finance

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	587-589
Number of pages	3
Journal	Marketing Science
Volume	25
Issue number	6
DOIs	https://doi.org/10.1287/mksc.1050.0172
State	Published - Nov 2006
Externally published	Yes

Keywords

Audience for marketing science
Marketing discipline
Marketing theory
Service
Service-profit chain

ASJC Scopus subject areas

Business and International Management
Marketing

Access to Document

10.1287/mksc.1050.0172

Cite this

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title = "Linking service and finance",

keywords = "Audience for marketing science, Marketing discipline, Marketing theory, Service, Service-profit chain",

author = "Anderson, {Eugene W.}",

year = "2006",

month = nov,

doi = "10.1287/mksc.1050.0172",

language = "English (US)",

volume = "25",

pages = "587--589",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "6",

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T1 - Linking service and finance

AU - Anderson, Eugene W.

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KW - Marketing discipline

KW - Marketing theory

KW - Service

KW - Service-profit chain

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SP - 587

EP - 589

JO - Marketing Science

JF - Marketing Science

IS - 6

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Linking service and finance

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this