Library association 2.0 "will that be a name badge or a wiki?"

The goal of the participatory technology, Web 2.0, is to familiarize library decision-makers with the opportunities and challenges of participatory networks and social networking. Successful participation depends on the user's environment as evident from the application of Web 2.0 technology. Users want to participate and see their efforts being recognized resulting the web presence of a professional organization and deeper implications for the very structure of the organization. Committee structures and hierarchies administer periodic action, within a relatively static organizational structure under the control of the professional organization. An association should have a Web presence, which should be participatory and dynamic and capable to encourage participation of people. Web 2.0 integrates the profession of information by adopting a more dynamic structure and a mode of operation for which the professional organizations must integrate their activities into members' context.