Legal Issues in Sport Marketing

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	Marketing for Sport Business Success
Editors	Brian Turner, Kimberly Miloch
Place of Publication	Dubuque, Iowa
Publisher	Kendall Hunt Publishing
Chapter	13
Pages	287-320
Number of pages	33
Edition	2nd
State	Published - 2017

Keywords

@inbook{bd1f2fa0d987401482786821dada97da,

title = "Legal Issues in Sport Marketing",

keywords = "Sport Marketing, Image Rights, Intellectual property, Olympics, Ambush Marketing, Fantasy Sports",

author = "Wolohan, {John T}",

year = "2017",

language = "English (US)",

pages = "287--320",

editor = "Brian Turner and Kimberly Miloch",

booktitle = "Marketing for Sport Business Success",

publisher = "Kendall Hunt Publishing",

edition = "2nd",

}

TY - CHAP

T1 - Legal Issues in Sport Marketing

AU - Wolohan, John T

PY - 2017

Y1 - 2017

KW - Sport Marketing

KW - Image Rights

KW - Intellectual property

KW - Olympics

KW - Ambush Marketing

KW - Fantasy Sports

M3 - Chapter

SP - 287

EP - 320

BT - Marketing for Sport Business Success

A2 - Turner, Brian

A2 - Miloch, Kimberly

PB - Kendall Hunt Publishing

CY - Dubuque, Iowa

ER -