Legal Issues in Sport Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing for Sport Business Success
EditorsBrian Turner, Kimberly Miloch
Place of PublicationDubuque, Iowa
PublisherKendall Hunt Publishing
Chapter13
Pages287-320
Number of pages33
Edition2nd
StatePublished - 2017

Keywords

  • Sport Marketing
  • Image Rights
  • Intellectual property
  • Olympics
  • Ambush Marketing
  • Fantasy Sports

Cite this

Wolohan, J. T. (2017). Legal Issues in Sport Marketing. In B. Turner, & K. Miloch (Eds.), Marketing for Sport Business Success (2nd ed., pp. 287-320). Kendall Hunt Publishing.