Legal Issues in Sport Marketing

Research output: Chapter in Book/Entry/Poem › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Marketing for Sport Business Success
Editors	Brian Turner, Kimberly Miloch
Publisher	Kendall Hunt Publishing
Chapter	13
Edition	2nd
ISBN (Print)	9781465287526
State	Published - 2017

Keywords

@inbook{339282b85c134ab28d06c3f0946c3aa3,

title = "Legal Issues in Sport Marketing",

keywords = "Sport Marketing, Trademark Law, Ambush Marketing, Contract Law, Copyright Law, Image Rights",

author = "Wolohan, {John T}",

year = "2017",

language = "English (US)",

isbn = "9781465287526",

editor = "Brian Turner and Kimberly Miloch",

booktitle = "Marketing for Sport Business Success",

publisher = "Kendall Hunt Publishing",

edition = "2nd",

}

TY - CHAP

T1 - Legal Issues in Sport Marketing

AU - Wolohan, John T

PY - 2017

Y1 - 2017

KW - Sport Marketing

KW - Trademark Law

KW - Ambush Marketing

KW - Contract Law

KW - Copyright Law

KW - Image Rights

M3 - Chapter (peer-reviewed)

SN - 9781465287526

BT - Marketing for Sport Business Success

A2 - Turner, Brian

A2 - Miloch, Kimberly

PB - Kendall Hunt Publishing

ER -