Legal Issues in Sport Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationMarketing for Sport Business Success
EditorsBrian Turner, Kimberly Miloch
PublisherKendall Hunt Publishing
Chapter13
Edition2nd
ISBN (Print)9781465287526
StatePublished - 2017

Keywords

  • Sport Marketing
  • Trademark Law
  • Ambush Marketing
  • Contract Law
  • Copyright Law
  • Image Rights

Cite this

Wolohan, J. T. (2017). Legal Issues in Sport Marketing. In B. Turner, & K. Miloch (Eds.), Marketing for Sport Business Success (2nd ed.). Kendall Hunt Publishing.