Leading in the digital age: A study of how social media are transforming the work of communication professionals

Hua Jiang, Yi Luo, Owen Kulemeka

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

This study examined: (1) how communication professionals' understanding of social media's strategic role was associated with their active social media use, and (2) how strategic social media management was related to communication professionals' leadership behaviors. Analysis of an online survey from a national sample of communication professionals (n = 461) revealed the following. First, social media use was closely related to participants' leadership behaviors. Second, years of experience, organizational type and size, size of communication staff, and professionals' primary role as managers significantly impacted the social media use in communication-related work. Finally, communication professionals' strategic vision about social media predicted their social media use.

Original languageEnglish (US)
Pages (from-to)493-499
Number of pages7
JournalTelematics and Informatics
Volume33
Issue number2
DOIs
StatePublished - 2016

Keywords

  • Communication leadership
  • Communication professionals
  • Social media
  • Strategic communication management

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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