Justifying electronic banking network expansion using real options analysis

Michel Benaroch, Robert J. Kauffman

Research output: Contribution to journalArticlepeer-review

192 Scopus citations

Abstract

The application of real options analysis to information technology investment evaluation problems recently has been proposed in the IS literature (Chalasani et al. 1997; Dos Santos 1991; Kambil et al. 1993; Kumar 1996; Taudes 1998). The research reported on in this paper illustrates the value of applying real options analysis in the context of a case study involving the deployment of point-of-sale (POS) debit services by the Yankee 24 shared electronic banking network of New England. In the course of so doing, the paper also attempts to operationalize real options analysis concepts by examining claimed strengths of this analysis approach and balancing them against methodological difficulties that this approach is believed to involve. The research employs a version of the Black-Scholes option pricing model that is adjusted for riskaverse investors, showing how it is possible to obtain reliable values for Yankee 24's "investment timing option," even in the absence of a market to price it. To gather evidence for the existence of the timing option, basic scenario assumptions, and the parameters of the adjusted Black-Scholes model, a structured interview format was developed. The results obtained using real options analysis enabled the network's senior management to identify conditions for which entry into the POS debit market would be profitable. These results also indicated that, in the absence of formal evaluation of the timing option, traditional approaches for evaluating information technology investments would have produced the wrong recommendations.

Original languageEnglish (US)
Pages (from-to)197-223
Number of pages27
JournalMIS Quarterly: Management Information Systems
Volume24
Issue number2
DOIs
StatePublished - 2000

Keywords

  • Black-Scholes model
  • Electronic banking networks
  • IT investment evaluation
  • Investment decision making under uncertainty
  • Option pricing models
  • POS debit systems
  • Project investments
  • Real options

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Computer Science Applications
  • Information Systems and Management

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