It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Jan Slater, Carla Lloyd

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Pages191-210
Number of pages20
ISBN (Print)1410610004, 9781410610003
DOIs
StatePublished - Feb 9 2004

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Slater, J., & Lloyd, C. (2004). It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs. In Sports Marketing and the Psychology of Marketing Communication (pp. 191-210). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610003