It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Jan Slater; Carla Lloyd

doi:10.4324/9781410610003

It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

Jan Slater, Carla Lloyd

S.I. Newhouse School of Public Communications

Research output: Chapter in Book/Entry/Poem › Chapter

4 Scopus citations

Original language	English (US)
Title of host publication	Sports Marketing and the Psychology of Marketing Communication
Publisher	Lawrence Erlbaum Associates
Pages	191-210
Number of pages	20
ISBN (Print)	1410610004, 9781410610003
DOIs	https://doi.org/10.4324/9781410610003
State	Published - Feb 9 2004

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)

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10.4324/9781410610003

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It's gotta be the shoes: Exploring the effects of relationships of nike and reebok sponsorship on two college athletic programs

ASJC Scopus subject areas

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