Investigating the effects of visual cues in multimedia instruction using eye tracking

Heng Luo, Tiffany Koszalka, Mingzhang Zuo

Research output: Chapter in Book/Entry/PoemConference contribution

8 Scopus citations


This study employs eye-tracking technology to investigate the effect of visual cues in multimedia-based, self-directed online instruction. Eye tracking data such as fixation time, fixation count, and movement trails were collected to document how participants directed their attention during their online learning process. Compared with the learning experience without visual cue presence, this study provides empirical evidence on how visual cues affect online learners’ learning pattern, learning experience, and learning outcome, and proposes tentative guidelines for designing effective multimedia instructional content for online or blended learning environments.

Original languageEnglish (US)
Title of host publicationBlended Learning
Subtitle of host publicationAligning Theory with Practices - 9th International Conference, ICBL 2016, Proceedings
EditorsJunjie Shang, Aihua Wang, Reggie Kwan, Lam-for Kwok, Simon K.S. Cheung
PublisherSpringer Verlag
Number of pages10
ISBN (Print)9783319411644
StatePublished - 2016
Event9th International Conference on Blended Learning, ICBL 2016 - Beijing, China
Duration: Jul 19 2016Jul 21 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Other9th International Conference on Blended Learning, ICBL 2016


  • Eye tracking
  • Instructional design
  • Multimedia instruction
  • Visual cues

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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