Investigating the effects of visual cues in multimedia instruction using eye tracking

Heng Luo, Tiffany A Koszalka, Mingzhang Zuo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

This study employs eye-tracking technology to investigate the effect of visual cues in multimedia-based, self-directed online instruction. Eye tracking data such as fixation time, fixation count, and movement trails were collected to document how participants directed their attention during their online learning process. Compared with the learning experience without visual cue presence, this study provides empirical evidence on how visual cues affect online learners’ learning pattern, learning experience, and learning outcome, and proposes tentative guidelines for designing effective multimedia instructional content for online or blended learning environments.

Original languageEnglish (US)
Title of host publicationBlended Learning: Aligning Theory with Practices - 9th International Conference, ICBL 2016, Proceedings
PublisherSpringer Verlag
Pages63-72
Number of pages10
Volume9757
ISBN (Print)9783319411644
DOIs
StatePublished - 2016
Event9th International Conference on Blended Learning, ICBL 2016 - Beijing, China
Duration: Jul 19 2016Jul 21 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9757
ISSN (Print)03029743
ISSN (Electronic)16113349

Other

Other9th International Conference on Blended Learning, ICBL 2016
CountryChina
CityBeijing
Period7/19/167/21/16

Keywords

  • Eye tracking
  • Instructional design
  • Multimedia instruction
  • Visual cues

ASJC Scopus subject areas

  • Computer Science(all)
  • Theoretical Computer Science

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  • Cite this

    Luo, H., Koszalka, T. A., & Zuo, M. (2016). Investigating the effects of visual cues in multimedia instruction using eye tracking. In Blended Learning: Aligning Theory with Practices - 9th International Conference, ICBL 2016, Proceedings (Vol. 9757, pp. 63-72). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9757). Springer Verlag. https://doi.org/10.1007/978-3-319-41165-1_6