@inproceedings{a5eb9bf2c3fa4622b49c29a8e93cf68e,
title = "Investigating the effects of visual cues in multimedia instruction using eye tracking",
abstract = "This study employs eye-tracking technology to investigate the effect of visual cues in multimedia-based, self-directed online instruction. Eye tracking data such as fixation time, fixation count, and movement trails were collected to document how participants directed their attention during their online learning process. Compared with the learning experience without visual cue presence, this study provides empirical evidence on how visual cues affect online learners{\textquoteright} learning pattern, learning experience, and learning outcome, and proposes tentative guidelines for designing effective multimedia instructional content for online or blended learning environments.",
keywords = "Eye tracking, Instructional design, Multimedia instruction, Visual cues",
author = "Heng Luo and Tiffany Koszalka and Mingzhang Zuo",
note = "Funding Information: This study has been supported by the research project named “Educational and Instructional Model Research Supported by Information Technology” (Project No. 14JZD044), which is funded by China{\textquoteright}s Ministry of Education as a Critical Research Project in the fields of Philosophy and Social Sciences. Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.; 9th International Conference on Blended Learning, ICBL 2016 ; Conference date: 19-07-2016 Through 21-07-2016",
year = "2016",
doi = "10.1007/978-3-319-41165-1_6",
language = "English (US)",
isbn = "9783319411644",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "63--72",
editor = "Junjie Shang and Aihua Wang and Reggie Kwan and Lam-for Kwok and Cheung, {Simon K.S.}",
booktitle = "Blended Learning",
}