Investigating Olympic sponsorship: A contemporary review of selected activation and achievement

Research output: Chapter in Book/Entry/Poem › Chapter

3 Scopus citations

ASJC Scopus subject areas

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title = "Investigating Olympic sponsorship: A contemporary review of selected activation and achievement",

author = "Rick Burton",

year = "2013",

month = jul,

day = "23",

doi = "10.1057/9780230389588",

language = "English (US)",

isbn = "9780230389571",

pages = "165--181",

booktitle = "Managing the Olympics",

publisher = "Palgrave Macmillan",

}

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PY - 2013/7/23

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BT - Managing the Olympics

PB - Palgrave Macmillan

ER -