Investigating Olympic sponsorship

A contemporary review of selected activation and achievement

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationManaging the Olympics
PublisherPalgrave Macmillan
Pages165-181
Number of pages17
ISBN (Electronic)9780230389588
ISBN (Print)9780230389571
DOIs
StatePublished - Jul 23 2013

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sponsorship
activation
Olympics
Sponsorship
Activation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

Cite this

Investigating Olympic sponsorship : A contemporary review of selected activation and achievement. / Burton, Rick.

Managing the Olympics. Palgrave Macmillan, 2013. p. 165-181.

Research output: Chapter in Book/Report/Conference proceedingChapter

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