Introduction: Understanding and dealing with organizational survey nonresponse

A survey is a potentially powerful assessment, monitoring, and evaluation tool available to organizational scientists. To be effective, however, individuals must complete the survey and in the inevitable case of nonresponse, we must understand if our results exhibit bias. In this article, the nonresponse bias impact assessment strategy (N-BIAS) is proposed. The N-BIAS approach is a series of techniques that when used in combination, provide evidence about a study's susceptibility to bias and its external validity. The N-BIAS techniques stem from a review of extant research and theory. To inform future revisions of the N-BIAS approach, a future research agenda for advancing the study of survey response and nonresponse is provided.