Introduction: Understanding and dealing with organizational survey nonresponse

Steven G. Rogelberg, Jeffrey M. Stanton

Research output: Contribution to journalArticlepeer-review

758 Scopus citations


A survey is a potentially powerful assessment, monitoring, and evaluation tool available to organizational scientists. To be effective, however, individuals must complete the survey and in the inevitable case of nonresponse, we must understand if our results exhibit bias. In this article, the nonresponse bias impact assessment strategy (N-BIAS) is proposed. The N-BIAS approach is a series of techniques that when used in combination, provide evidence about a study's susceptibility to bias and its external validity. The N-BIAS techniques stem from a review of extant research and theory. To inform future revisions of the N-BIAS approach, a future research agenda for advancing the study of survey response and nonresponse is provided.

Original languageEnglish (US)
Pages (from-to)195-209
Number of pages15
JournalOrganizational Research Methods
Issue number2
StatePublished - Apr 2007


  • Bias
  • Nonresponse
  • Response rates
  • Survey response
  • Surveys

ASJC Scopus subject areas

  • General Decision Sciences
  • Strategy and Management
  • Management of Technology and Innovation


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