Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education

Erica Scharrer, Srividya Ramasubramanian

Research output: Contribution to journalArticlepeer-review

65 Scopus citations

Abstract

This article provides a review of the research record on the potential for media literacy education to intervene in the media's influence on racial and ethnic stereotypes, and explores the theoretical concepts that underlie these efforts. It situates media literacy theory and practice within particular emphases in the field and synthesizes qualitative and quantitative studies. Quantitative research on the effect of media literacy training and mediated counterstereotypes on reducing racial/ethnic prejudice is described. In addition, we report qualitative data from an ongoing study of early adolescents who took part in a media literacy curriculum on stereotypes. The research record reveals that although the topic is severely understudied, media literacy education holds great promise for its ability to shape media-related knowledge, attitudes, and behaviors and encourage an active and critical stance toward media.

Original languageEnglish (US)
Pages (from-to)171-185
Number of pages15
JournalJournal of Social Issues
Volume71
Issue number1
DOIs
StatePublished - Mar 1 2015
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

Fingerprint

Dive into the research topics of 'Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education'. Together they form a unique fingerprint.

Cite this