Interest, the Knowledge Gap, and Television Programming

Fiona Chew

doi:10.1080/08838159409364265

Interest, the Knowledge Gap, and Television Programming

Fiona Chew

S.I. Newhouse School of Public Communications

Research output: Contribution to journal › Article › peer-review

45 Scopus citations

Abstract

Nutrition knowledge levels measured in a national three-wave survey showed that the inter-wave knowledge gap between groups with high and low interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutrition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.

Original language	English (US)
Pages (from-to)	271-287
Number of pages	17
Journal	Journal of Broadcasting & Electronic Media
Volume	38
Issue number	3
DOIs	https://doi.org/10.1080/08838159409364265
State	Published - Jun 1994

ASJC Scopus subject areas

Communication

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