Interest, the Knowledge Gap, and Television Programming

Research output: Contribution to journalArticle

45 Scopus citations

Abstract

Nutrition knowledge levels measured in a national three-wave survey showed that the inter-wave knowledge gap between groups with high and low interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutrition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.

Original languageEnglish (US)
Pages (from-to)271-287
Number of pages17
JournalJournal of Broadcasting & Electronic Media
Volume38
Issue number3
DOIs
StatePublished - Jun 1994

ASJC Scopus subject areas

  • Communication

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