TY - JOUR
T1 - Interest, the Knowledge Gap, and Television Programming
AU - Chew, Fiona
N1 - Funding Information:
Fiona Chew (Ph.D., University of Washington, 1985.) isAssociateProfessor of Public Communications at SyracuseUniversity. Herresearchinterestsincludecognitiveprocessing,messageanalysis, andeffects. Sushma Palmer (D.Sc, University of Belgrade,1977) is Chairperson of the Central European Center for Health and the Environment and a Visiting Professor at the National Institute of Oncology, Budapest, Hungary. Herresearch interestsinclude therelationship between diet andchronic diseases. Funding for this study was provided byagrant of the W. K. Kellogg Foundation. Anearlier versionof this paper was presentedatthe1992conferenceoftheMidwestAssociationforPublicOpinionResearch, Chicago. Appreciation is expressed to anonymous reviewers for their helpful comments. This manuscript was acceptedforpublicationinDecember 1993.
PY - 1994/6
Y1 - 1994/6
N2 - Nutrition knowledge levels measured in a national three-wave survey showed that the inter-wave knowledge gap between groups with high and low interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutrition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.
AB - Nutrition knowledge levels measured in a national three-wave survey showed that the inter-wave knowledge gap between groups with high and low interest remained constant and significant. Interest, not education, was a stronger determinant of knowledge gain resulting from exposure to television programming. Program viewing increased interest and nutrition knowledge. This finding suggests that through television viewing people can move into the ranks of higher interest.
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U2 - 10.1080/08838159409364265
DO - 10.1080/08838159409364265
M3 - Article
AN - SCOPUS:0001106614
SN - 0883-8151
VL - 38
SP - 271
EP - 287
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -