Interactivity-as-product and interactivity-as-process

Research output: Contribution to journalArticle

144 Citations (Scopus)

Abstract

This article attempts to clarify the murky conceptual water of "interactivity," arguing that the term refers to two distinct phenomena: interactivity between people and interactivity between people and computers or networks. The former orients research on the process of interactivity. The latter orients research on the product of interactivity. That two distinct phenomena have been labeled with the same term causes problems when one wants to move from theorizing about interactivity in the abstract to investigating what effects interactivity has and then to operationalizing measurement terms. Studying interactivity-as-process entails a research focus on human interaction. Studying interactivity-as-product entails a research focus on user interactions with technology. In wading into the murky waters of what interactivity is, we must not lose sight of why it matters. In research focused on the opportunities and constraints for citizen participation in the political process afforded by communication technology, for example, interactivity is a variable of importance.

Original languageEnglish (US)
Pages (from-to)393-396
Number of pages4
JournalInformation Society
Volume20
Issue number5
DOIs
StatePublished - Nov 2004
Externally publishedYes

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interactive media
research focus
Water
Interactivity
water
Communication
citizens' participation
interaction
communication technology
cause

Keywords

  • Computer-mediated communication
  • Human-computer interaction
  • Interactivity

ASJC Scopus subject areas

  • Library and Information Sciences

Cite this

Interactivity-as-product and interactivity-as-process. / Stromer-Galley, Jennifer.

In: Information Society, Vol. 20, No. 5, 11.2004, p. 393-396.

Research output: Contribution to journalArticle

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