Integrating sports sponsorship into the corporate marketing function: An international comparative study

Francis John Farrelly, Pascale G. Quester, Richard Burton

Research output: Contribution to journalArticle

35 Scopus citations
Original languageEnglish (US)
Pages (from-to)170-182
Number of pages13
JournalInternational Marketing Review
Volume15
Issue number3
DOIs
StatePublished - Jan 1 1998
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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