Integrating sports sponsorship into the corporate marketing function: An international comparative study

Francis John Farrelly; Pascale G. Quester; Richard Burton

doi:10.1108/02651339710170249

Integrating sports sponsorship into the corporate marketing function: An international comparative study

Francis John Farrelly, Pascale G. Quester, Richard Burton

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	170-182
Number of pages	13
Journal	International Marketing Review
Volume	15
Issue number	3
DOIs	https://doi.org/10.1108/02651339710170249
State	Published - 1998
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1108/02651339710170249

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title = "Integrating sports sponsorship into the corporate marketing function: An international comparative study",

author = "Farrelly, {Francis John} and Quester, {Pascale G.} and Richard Burton",

year = "1998",

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pages = "170--182",

journal = "International Marketing Review",

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JO - International Marketing Review

JF - International Marketing Review

IS - 3

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Integrating sports sponsorship into the corporate marketing function: An international comparative study

ASJC Scopus subject areas

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