Innovation's domain: The need for a sharper yet broader focus

Keyphrases

• Innovation Management 100%
• Broad Focus 100%
• Entrepreneurship 66%
• Digital Technology 66%
• Syracuse University 33%
• Technology Support 33%
• Services Marketing 33%
• Competitive Advantage 33%
• Marketing Strategy 33%
• Strategy Formulation 33%
• College Campus 33%
• Product-service 33%
• New Venture Creation 33%
• Marketing Innovation 33%
• Marketing Environment 33%
• Strategy Execution 33%
• Snyder 33%
• Marketing Practices 33%
• Marketing Discipline 33%
• Management Center 33%
• Innovative Marketing 33%
• Marketing Methods 33%
• Interest in Entrepreneurship 33%
• Innovation In Marketing 33%

Social Sciences

• Entrepreneurship 100%
• Innovation Management 100%
• Digitization 66%
• Competitive Advantage 33%
• Marketing Strategy 33%
• New Venture 33%
• Innovation Marketing 33%
• Studies (Academic) 33%
• Marketing of Service 33%
• Marketing Method 33%

Economics, Econometrics and Finance

• Innovation Management 100%
• Marketing Management 33%
• Competitive Advantage 33%