| Original language | English (US) |
|---|---|
| Pages (from-to) | 68-69 |
| Number of pages | 1 |
| Journal | Sport Marketing Quarterly |
| Volume | 21 |
| Issue number | 2 |
| State | Published - 2012 |
Industry Insider: Paul Deighton
Rick Burton, Norm O'Reilly
Research output: Contribution to journal › Article › peer-review