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Impact of customer knowledge heterogeneity on bundling strategy
Amiya Basu
,
Padmal Vitharana
Whitman School of Management
Research output
:
Contribution to journal
›
Article
›
peer-review
22
Scopus citations
Overview
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Dive into the research topics of 'Impact of customer knowledge heterogeneity on bundling strategy'. Together they form a unique fingerprint.
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Business & Economics
Alternatives
3%
Analytical Model
7%
Bundling Strategy
100%
Customer Knowledge
85%
Factors
2%
Marginal Cost
6%
Marketers
5%
Mixed Bundling
10%
Optimal Strategy
6%
Pricing Strategy
13%
Profit
3%
Pure Bundling
10%
Reservation Price
8%