Impact of customer knowledge heterogeneity on bundling strategy

Keyphrases

• Customer Knowledge 100%
• Bundling Strategy 100%
• Knowledge Heterogeneity 100%
• Pricing Strategy 66%
• Relative Size 33%
• Analytical Model 33%
• Optimal Strategy 33%
• Pure Components 33%
• Reservation Price 33%
• Managerial Implications 33%
• Component Distribution 33%
• Maximize Profit 33%
• Population Size 33%
• High Variability 33%
• Marginal Cost 33%
• Mixed Bundling 33%
• Pure Bundling 33%
• Customer Segments 33%

Social Sciences

• Pricing 100%
• Marginal Costs 100%

Economics, Econometrics and Finance

• Bundling Strategy 100%
• Pricing Strategy 40%
• Marginal Costs 20%