TY - JOUR
T1 - If college students are appointment television viewers
AU - Pingree, Suzanne
AU - Hawkins, Robert P.
AU - Bush Hitchon, Jacqueline C.
AU - Gilligan, Eileen
AU - Radler, Barry
AU - Kahlor, Leeann
AU - Gorham, Bradley
AU - Kolbeins, Gudbjörg Hildur
AU - Schmidt, Toni
AU - Kannaovakun, Prathana
PY - 2001
Y1 - 2001
N2 - Whether television viewers are selective or passive has generally drawn its findings from two non-overlapping research traditions. Research showing little audience selectivity in aggregate audiences may stem from how the aggregate is defined-an idea pursued here with an examination of col lege student viewing. Results from a week of viewing show evidence of both structural and individual determination of selection. These results suggest additional qualifications on use of student samples for communication research.
AB - Whether television viewers are selective or passive has generally drawn its findings from two non-overlapping research traditions. Research showing little audience selectivity in aggregate audiences may stem from how the aggregate is defined-an idea pursued here with an examination of col lege student viewing. Results from a week of viewing show evidence of both structural and individual determination of selection. These results suggest additional qualifications on use of student samples for communication research.
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U2 - 10.1207/s15506878jobem4503_5
DO - 10.1207/s15506878jobem4503_5
M3 - Article
AN - SCOPUS:33646051311
SN - 0883-8151
VL - 45
SP - 446
EP - 463
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 3
ER -