Icons of conformity: The marketing of social work education

Kenneth Corvo, Patrick Selmi, Sarah M. Montemaro

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


This exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.

Original languageEnglish (US)
Pages (from-to)85-99
Number of pages15
JournalJournal of Community Practice
Issue number1
StatePublished - Jan 1 2003
Externally publishedYes


  • Career interests
  • Clinical practice
  • Macrosocial work education
  • Marketing
  • Race and gender

ASJC Scopus subject areas

  • Development
  • Sociology and Political Science
  • Public Administration


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