Abstract
This exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.
Original language | English (US) |
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Pages (from-to) | 85-99 |
Number of pages | 15 |
Journal | Journal of Community Practice |
Volume | 11 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 2003 |
Externally published | Yes |
Keywords
- Career interests
- Clinical practice
- Macrosocial work education
- Marketing
- Race and gender
ASJC Scopus subject areas
- Development
- Sociology and Political Science
- Public Administration