Hospitality

A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationConsumer Behavior Knowledge for Effective Sports and Event Marketing
PublisherTaylor and Francis
Pages209-222
Number of pages14
ISBN (Print)9780203844113
DOIs
StatePublished - Jan 1 2011

Fingerprint

Sponsorship
Sport marketing
Hospitality

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Burton, R., Tripodi, J., Owen, S., & Kahle, L. R. (2011). Hospitality: A key sponsorship service in sports marketing. In Consumer Behavior Knowledge for Effective Sports and Event Marketing (pp. 209-222). Taylor and Francis. https://doi.org/10.4324/9780203844113

Hospitality : A key sponsorship service in sports marketing. / Burton, Rick; Tripodi, John; Owen, Scott; Kahle, Lynn R.

Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, 2011. p. 209-222.

Research output: Chapter in Book/Report/Conference proceedingChapter

Burton, R, Tripodi, J, Owen, S & Kahle, LR 2011, Hospitality: A key sponsorship service in sports marketing. in Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, pp. 209-222. https://doi.org/10.4324/9780203844113
Burton R, Tripodi J, Owen S, Kahle LR. Hospitality: A key sponsorship service in sports marketing. In Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis. 2011. p. 209-222 https://doi.org/10.4324/9780203844113
Burton, Rick ; Tripodi, John ; Owen, Scott ; Kahle, Lynn R. / Hospitality : A key sponsorship service in sports marketing. Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, 2011. pp. 209-222
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