Hospitality: A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Consumer Behavior Knowledge for Effective Sports and Event Marketing
Publisher	Taylor and Francis
Pages	209-222
Number of pages	14
ISBN (Print)	9780203844113
DOIs	https://doi.org/10.4324/9780203844113
State	Published - Jan 1 2011

ASJC Scopus subject areas

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