Original language | English (US) |
---|---|
Title of host publication | Consumer Behavior Knowledge for Effective Sports and Event Marketing |
Publisher | Taylor and Francis |
Pages | 209-221 |
Number of pages | 13 |
ISBN (Electronic) | 9780203844113 |
ISBN (Print) | 9780415873574 |
State | Published - Jan 7 2011 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Psychology