Hospitality: A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	Consumer Behavior Knowledge for Effective Sports and Event Marketing
Publisher	Taylor and Francis
Pages	209-221
Number of pages	13
ISBN (Electronic)	9780203844113
ISBN (Print)	9780415873574
State	Published - Jan 7 2011

ASJC Scopus subject areas

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title = "Hospitality: A key sponsorship service in sports marketing",

author = "Rick Burton and John Tripodi and Scott Owen and Kahle, {Lynn R.}",

year = "2011",

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language = "English (US)",

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pages = "209--221",

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publisher = "Taylor and Francis",

}

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T2 - A key sponsorship service in sports marketing

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AU - Owen, Scott

AU - Kahle, Lynn R.

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BT - Consumer Behavior Knowledge for Effective Sports and Event Marketing

PB - Taylor and Francis

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