Original language | English (US) |
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Title of host publication | Consumer Behavior Knowledge for Effective Sports and Event Marketing |
Publisher | Taylor and Francis |
Pages | 209-222 |
Number of pages | 14 |
ISBN (Print) | 9780203844113 |
DOIs | |
State | Published - Jan 1 2011 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)