| Original language | English (US) |
|---|---|
| Title of host publication | Consumer Behavior Knowledge for Effective Sports and Event Marketing |
| Publisher | Taylor and Francis |
| Pages | 209-222 |
| Number of pages | 14 |
| ISBN (Print) | 9780203844113 |
| DOIs | |
| State | Published - Jan 1 2011 |
Fingerprint
Sponsorship
Sport marketing
Hospitality
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
Cite this
Burton, R., Tripodi, J., Owen, S., & Kahle, L. R. (2011). Hospitality: A key sponsorship service in sports marketing. In Consumer Behavior Knowledge for Effective Sports and Event Marketing (pp. 209-222). Taylor and Francis. https://doi.org/10.4324/9780203844113
Hospitality : A key sponsorship service in sports marketing. / Burton, Rick; Tripodi, John; Owen, Scott; Kahle, Lynn R.
Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, 2011. p. 209-222.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Burton, R, Tripodi, J, Owen, S & Kahle, LR 2011, Hospitality: A key sponsorship service in sports marketing. in Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis, pp. 209-222. https://doi.org/10.4324/9780203844113
Burton R, Tripodi J, Owen S, Kahle LR. Hospitality: A key sponsorship service in sports marketing. In Consumer Behavior Knowledge for Effective Sports and Event Marketing. Taylor and Francis. 2011. p. 209-222 https://doi.org/10.4324/9780203844113
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