Hospitality: A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationConsumer Behavior Knowledge for Effective Sports and Event Marketing
PublisherTaylor and Francis
Pages209-222
Number of pages14
ISBN (Print)9780203844113
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Burton, R., Tripodi, J., Owen, S., & Kahle, L. R. (2011). Hospitality: A key sponsorship service in sports marketing. In Consumer Behavior Knowledge for Effective Sports and Event Marketing (pp. 209-222). Taylor and Francis. https://doi.org/10.4324/9780203844113