Hospitality: A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationConsumer Behavior Knowledge for Effective Sports and Event Marketing
PublisherTaylor and Francis
Pages209-222
Number of pages14
ISBN (Print)9780203844113
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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