Hospitality: A key sponsorship service in sports marketing

Rick Burton, John Tripodi, Scott Owen, Lynn R. Kahle

Research output: Chapter in Book/Entry/PoemChapter

Original languageEnglish (US)
Title of host publicationConsumer Behavior Knowledge for Effective Sports and Event Marketing
PublisherTaylor and Francis
Number of pages13
ISBN (Electronic)9780203844113
ISBN (Print)9780415873574
StatePublished - Jan 7 2011

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Psychology

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