Handling negative publicity: The influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)

Angie Chung, Hua Jiang

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'Handling negative publicity: The influence of employing CSR communication in apology statements in reducing anger and negative word-of-mouth (NWOM)'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science