Governance initiatives creating a demand-driven e-commerce approach: The case of Denmark

Kim Viborg Andersen, Niels Bjørn-Andersen, Jason Dedrick

Research output: Contribution to journalReview articlepeer-review

29 Scopus citations


The Danish e-commerce strategy is a highly ambitious effort to become the world's leading IT nation. Instead of a production-led approach aimed at stimulating domestic hardware and software production, Denmark has pursued a demand-oriented approach focused on promoting the widespread adoption of e-commerce in the Danish society. The Danish government has developed a number of e-commerce initiatives via public-private sector partnerships - an approach we refer to as "governance." So far, it appears that Denmark has been successful in promoting business-to-business (B2B) e-commerce, with a number of Danish companies being global leaders in the use of B2B applications. On the other hand, Denmark has had less success in achieving widespread use of business-to-consumer (B2C) e-commerce. This article analyzes the Danish national environment for e-commerce, discusses four sets of governance initiatives aimed at the development of e-commerce, and analyzes the reasons for its success in B2B and relative failure in B2C adoption.

Original languageEnglish (US)
Pages (from-to)95-105
Number of pages11
JournalInformation Society
Issue number1
StatePublished - Jan 2003
Externally publishedYes


  • Demand drivers
  • Governance initiatives
  • Governmental policies
  • e-commerce diffusion

ASJC Scopus subject areas

  • Management Information Systems
  • Cultural Studies
  • Information Systems
  • Political Science and International Relations


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