Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

Rick Burton, Norm O'Reilly, Richard W. Pound, Benoit Seguin, Michelle K. Brunette

Research output: Book/ReportBook

2 Scopus citations
Original languageEnglish (US)
PublisherFitness Information Technology
Number of pages354
ISBN (Print)9781935412434
StatePublished - 2015

Cite this

Burton, R., O'Reilly, N., Pound, R. W., Seguin, B., & Brunette, M. K. (2015). Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. Fitness Information Technology.