Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

Rick Burton, Norm O'Reilly, Richard W. Pound, Benoit Seguin, Michelle K. Brunette

Research output: Book/Report/Essay › Book

Original language	English (US)
Publisher	Fitness Information Technology
Number of pages	354
ISBN (Print)	9781935412434
State	Published - 2015

Cite this

@book{0f7fd900fe754493a10cf320d6a889c0,

title = "Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games",

author = "Rick Burton and Norm O'Reilly and Pound, {Richard W.} and Benoit Seguin and Brunette, {Michelle K.}",

year = "2015",

language = "English (US)",

isbn = "9781935412434",

publisher = "Fitness Information Technology",

address = "United States",

}