Abstract
Multinational corporations (MNCs) are increasingly dominating the world economy. U.S. companies have expanded their markets by opening foreign subsidiaries in ever-increasing numbers. European and East Asian companies have also extended their reach since the late 1980s by opening subsidiaries across the globe (Shuter & Wiseman, 1994). According to Bartlett and Ghoshal (2000), MNCs account for more than 40% of the world’s manufacturing output and almost a quarter of world trade. About 85% of the world’s automobiles, 70% of computers, 35% of toothpaste, and 65% of soft drinks are produced and marketed by MNCs.
Original language | English (US) |
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Title of host publication | International Media Communication in a Global Age |
Publisher | Taylor and Francis |
Pages | 299-318 |
Number of pages | 20 |
ISBN (Electronic) | 9781135838836 |
ISBN (Print) | 0415998999, 9780415998994 |
DOIs | |
State | Published - Jan 1 2009 |
Externally published | Yes |
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences