Global integration or local responsiveness? Multinational corporations' public relations strategies and cases

Research output: Chapter in Book/Entry/Poem › Chapter

Original language	English (US)
Title of host publication	International Media Communication in a Global Age
Publisher	Routledge Taylor & Francis Group
Pages	299-318
Number of pages	20
ISBN (Print)	0203881281, 9780203881286
DOIs	https://doi.org/10.4324/9780203881286
State	Published - Sep 2 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "Global integration or local responsiveness? Multinational corporations' public relations strategies and cases",

author = "Lim, {Joon Soo}",

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