Global integration or local responsiveness? Multinational corporations' public relations strategies and cases

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish (US)
Title of host publicationInternational Media Communication in a Global Age
PublisherRoutledge Taylor & Francis Group
Pages299-318
Number of pages20
ISBN (Print)0203881281, 9780203881286
DOIs
StatePublished - Sep 2 2009
Externally publishedYes

ASJC Scopus subject areas

  • Social Sciences(all)

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