Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India

Psychology

• Physical Attractiveness 100%
• Personality Trait 50%
• Gender Difference 50%
• Gender Role 50%
• Gender Identity 50%
• Objectification 50%

Keyphrases

• Slimness 33%
• Role Preference 33%
• Trait Preference 33%
• Socio-cultural Discourse 33%
• Objectification of Women 33%
• Ad Format 33%
• Popular Newspaper 33%
• Sexual Objectification 33%

Social Sciences

• Physical Attractiveness 66%