Gender attribution in online video games

Allison Eden, Erin Maloney, Nicholas David Bowman

Research output: Contribution to journalArticlepeer-review

24 Scopus citations


Demographic research and anecdotal evidence suggest that, historically, games have been dominated by male players. However, newer research shows gains by female players, especially in online games. Therefore, how gamers perceive the masculinity of other gamers in game has become relevant. Two experiments examine how two variables - game genre and player skill - inform gender perception in online games. Results from both studies show that game genre is a salient cue for gender perception, but that perception of player skill is not. A number of gender differences in perceptions of player skill and the relationship between genre and perceptions of player masculinity are also identified. These findings are an important first step in understanding the perception of others in online entertainment environments.

Original languageEnglish (US)
Pages (from-to)114-124
Number of pages11
JournalJournal of Media Psychology
Issue number3
StatePublished - 2010
Externally publishedYes


  • avatar
  • game play
  • gender
  • online games
  • perception

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology


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