Functional silos, integration & encroachment in internal communication

Marlene S. Neill, Hua Jiang

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Some companies and organizations are pursuing joint planning and coordination between internal and external communicators; however, functional silos still appear to be a barrier and concern. Through in-depth interviews with 28 communication executives working in the United States, this study provides evidence that dual oversight of external and internal communication by a senior executive from marketing or corporate communication appears to be a good way to reduce functional silos, but the arrangement can weaken the power and influence of internal communicators. Recommendations and implications for practice are provided.

Original languageEnglish (US)
Pages (from-to)850-862
Number of pages13
JournalPublic Relations Review
Volume43
Issue number4
DOIs
StatePublished - Nov 2017

Keywords

  • Employee engagement
  • Integrated marketing communication
  • Internal communication
  • Organizational culture
  • Organizational power

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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