TY - JOUR
T1 - From recognition to decisions
T2 - Extending and testing recognition-based models for multialternative inference
AU - Marewski, Julian N.
AU - Gaissmaier, Wolfgang
AU - Schooler, Lael J.
AU - Goldstein, Daniel G.
AU - Gigerenzer, Gerd
N1 - Copyright:
Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2010/6
Y1 - 2010/6
N2 - The recognition heuristic is a noncompensatory strategy for inferring which of two alternatives, one recognized and the other not, scores higher on a criterion. According to it, such inferences are based solely on recognition. We generalize this heuristic to tasks with multiple alternatives, proposing a model of how people identify the consideration sets from which they make their final decisions. In doing so, we address concerns about the heuristic's adequacy as a model of behavior: Past experiments have led several authors to conclude that there is no evidence for a noncompensatory use of recognition but clear evidence that recognition is integrated with other information. Surprisingly, however, in no study was this competing hypothesis-the compensatory integration of recognition-formally specified as a computational model. In four studies, we specify five competing models, conducting eight model comparisons. In these model comparisons, the recognition heuristic emerges as the best predictor of people's inferences.
AB - The recognition heuristic is a noncompensatory strategy for inferring which of two alternatives, one recognized and the other not, scores higher on a criterion. According to it, such inferences are based solely on recognition. We generalize this heuristic to tasks with multiple alternatives, proposing a model of how people identify the consideration sets from which they make their final decisions. In doing so, we address concerns about the heuristic's adequacy as a model of behavior: Past experiments have led several authors to conclude that there is no evidence for a noncompensatory use of recognition but clear evidence that recognition is integrated with other information. Surprisingly, however, in no study was this competing hypothesis-the compensatory integration of recognition-formally specified as a computational model. In four studies, we specify five competing models, conducting eight model comparisons. In these model comparisons, the recognition heuristic emerges as the best predictor of people's inferences.
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U2 - 10.3758/PBR.17.3.287
DO - 10.3758/PBR.17.3.287
M3 - Article
C2 - 20551350
AN - SCOPUS:77955489174
VL - 17
SP - 287
EP - 309
JO - Psychonomic Bulletin and Review
JF - Psychonomic Bulletin and Review
SN - 1069-9384
IS - 3
ER -