Foreign media exposure and perceptions of Americans in Hong Kong, Shenzhen, and Singapore

Lars Willnat, Zhou He, Hao Xiaoming

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.

Original languageEnglish (US)
Pages (from-to)738-756
Number of pages19
JournalJournalism and Mass Communication Quaterly
Volume74
Issue number4
DOIs
StatePublished - Jan 1 1997
Externally publishedYes

ASJC Scopus subject areas

  • Communication

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