TY - JOUR
T1 - Foreign media exposure and perceptions of Americans in Hong Kong, Shenzhen, and Singapore
AU - Willnat, Lars
AU - He, Zhou
AU - Xiaoming, Hao
PY - 1997
Y1 - 1997
N2 - This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.
AB - This study examines the relationship between foreign media exposure and stereotypical perceptions of and feelings toward Americans in Hong Kong, Shenzhen (China), and Singapore. In line with previous studies, it finds that foreign TV consumption is related to negative stereotypical perceptions of and feelings toward Americans among all tested subjects. However, it also finds that different types of foreign media, such as newspaper, radio, video, and movies, exhibit very distinct and different relationships with perceptions of Americans by subjects from China and Singapore. It suggests that in studies of foreign media impact, attention should be given to specific foreign media channels, the actual content of the media, the impact of local media, the stages at which other cultures encounter the Western culture, and the cultural context of each society.
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U2 - 10.1177/107769909707400406
DO - 10.1177/107769909707400406
M3 - Article
AN - SCOPUS:0040656972
SN - 1077-6990
VL - 74
SP - 738
EP - 756
JO - Journalism and Mass Communication Quaterly
JF - Journalism and Mass Communication Quaterly
IS - 4
ER -