Forced or Inspired: Understanding Consumers' Cognitive Appraisals and Behavioral Responses towards Online Advertising

Jian Tang, Ping Zhang

Research output: Contribution to conferencePaper

Original languageEnglish (US)
StatePublished - 2013
EventPre-ICIS 2013 Workshop on HCI Research in MIS - Milan, Italy
Duration: Dec 15 2013Dec 15 2013

Workshop

WorkshopPre-ICIS 2013 Workshop on HCI Research in MIS
CountryItaly
CityMilan
Period12/15/1312/15/13

Cite this

Tang, J., & Zhang, P. (2013). Forced or Inspired: Understanding Consumers' Cognitive Appraisals and Behavioral Responses towards Online Advertising. Paper presented at Pre-ICIS 2013 Workshop on HCI Research in MIS, Milan, Italy.