Forced or Inspired: Understanding Consumers' Cognitive Appraisals and Behavioral Responses towards Online Advertising

Research output: Contribution to conference › Paper › peer-review

Original language	English (US)
State	Published - 2013
Event	Pre-ICIS 2013 Workshop on HCI Research in MIS - Milan, Italy Duration: Dec 15 2013 → Dec 15 2013

Workshop	Pre-ICIS 2013 Workshop on HCI Research in MIS
Country/Territory	Italy
City	Milan
Period	12/15/13 → 12/15/13

Cite this

@conference{2fc12ecca6c84ff4b385504572e58d9d,

title = "Forced or Inspired: Understanding Consumers' Cognitive Appraisals and Behavioral Responses towards Online Advertising",

author = "Jian Tang and Ping Zhang",

year = "2013",

language = "English (US)",

note = "Pre-ICIS 2013 Workshop on HCI Research in MIS ; Conference date: 15-12-2013 Through 15-12-2013",

}