Fireworks saturation and attendance in minor league baseball

Rodney J. Paul, Andrew P. Weinbach

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Fireworks are a very popular promotion for Minor League Baseball teams. In recent years, fireworks displays have moved beyond holidays to a frequent staple on promotional schedules throughout the baseball season. With increased frequency, the possibility exists that the market for fireworks may become saturated. This paper examines the 2011 season for AAA and AA baseball and finds, controlling for other factors influencing attendance, that increased usage of fireworks does not generate overly detrimental effects in terms of its marginal impact on attendance. Fans appear to continue to enjoy fireworks throughout the season, without growing tired of seeing this postgame promotion

Original languageEnglish (US)
Pages (from-to)312-326
Number of pages15
JournalInternational Journal of Sport Finance
Volume8
Issue number4
StatePublished - Nov 1 2013

Keywords

  • Baseball attendance
  • Fan demand
  • Fireworks
  • Promotions

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Marketing

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