@article{a0b6a72fbd6747c5b929d2e78dc92ada,
title = "Extension of the taste-test analogue as an unobtrusive measure of preference for alcohol",
abstract = "The utility of the taste-test analogue for obtaining an unobtrusive measure of preference for alcohol was examined. Thirty-two male undergraduates participated in each of two taste-rating tasks. In each task. subjects were presented with two beakers containing beverages they were to rate. Although one container was labeled {"}Alcohol{"}, and the other was labeled {"}Orange Juice{"}, both actually contained only orange juice. Subjects rated the beverages differently on 52% of the dimensions for which ratings were completed. Furthermore, subjects estimated that they had consumed an average of over three ounces of alcohol in the combined taste tests. Wider use of the analogue preference test may have significant value in the study of the determinants of human alcohol drinking behavior.",
author = "Connors, {Gerard J.} and Maisto, {Stephen A.} and Sobell, {Mark B.}",
note = "Funding Information: In a subsequent taste-test rating task. subjects were presented wtth three ostensibly ditTerent samples of the same beverage (presented as ditferent brands). and instructed to rate each beverage on a series of adjectives descrtbing taste charactertstrcs. Whether subjects received the alcoholic beverage or straight tome in the taste-test was based on what they had been yrren in the previously administered priming dose: subjects who initially had received alcohol were presented with alcohol taste-test beverages, and those who initially received tonic in the priming dose were presented with tonics in the taste-test. Similarly, whatever beverage subjects had been told they received in the priming dose determined how the taste-test bottles were labeled. Marlatt er al. (1973) reported three matn findings: (I) instructtonal set was the only significant determinant of taste-test beverage consumption. with told alcohol subjects consuming more beverage than told tonic subjects; (2) told alcohol subjects gave higher estimates of the percentage of alcohol tn their taste-test beverages than did told tonic subjects: and (3) alcoholic subjects in all groups consumed significantly more beverage in the taste-test than normal drinker subjects. Marlatt er al. (1973) interpreted their findtngs as showing that cognitive factors are important determinants oralcohol consumption. However. because their subjects were not given a preference test, i.e., a choice between an alcoholic and at least one nonalcoholic beverage. tt cannot be concluded that the Marlatt rr u[. findings relate onlv to alcohol consumption. Rather, their data suggest that instructional set mat affect drinkine an? type of beverage. Other investigations using the taste-test procedure likewise have not addressed the question of subjects{\textquoteright} preference for alcoholic beverages over nonalcoholic beverages, This is a report on a modification of the taste-test procedure in which subjects were ostensibly given the opportunity to consume either an alcohohc or a nonalcoholic beverage throughout the taste-test. Specifically. the usual taste-test procedures were extended to fulfill the needs of a study designed to investigate the effects of cognitive and physiological cues on subsequent preferences for alcoholic and nonalcoholic bever- l This work was partially supported by Public Health Service grant No. AA07072 from the National Institute on Alcohol Abuse and Alcoholism and by the Vanderbilt University Research Council. Requests for reprtnts should be addressed to Gerard J. Connors. Department of Psychology, Hall. Vanderbilt University, Nashville. Tennessee 37240. U.S.A.",
year = "1978",
doi = "10.1016/0005-7967(78)90029-3",
language = "English (US)",
volume = "16",
pages = "289--291",
journal = "Behavioral Assessment",
issn = "0005-7967",
publisher = "Elsevier",
number = "4",
}