Extended reality: The next frontier of design

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The rapid evolution of spatial computing technology that powers Extended Reality (XR) (superset of augmented reality, virtual reality, and mixed reality) experiences has introduced new possibilities for improving the product development process. This article describes insights gained through interviews with both in-house and consultancy designers that reveal a paradigm shift underway in the design process in the digital age. Traditionally, designers have focused on translating insights from user research to concepts that are then tested by users and subsequently refined to deliver a desirable, feasible, and viable product that fulfills the needs of multiple stakeholders. In an increasingly competitive market, development cycles are trimmed to save time. However, products such as Internet of Things (IoT) devices get more complex, and their time intensive development requires interdisciplinary project teams. Extended Reality brings new toolsets to the designer of the twenty-first century, allowing for faster iterations and more efficient design processes, including the simulation of desired outcomes before committing to building the real thing. This article demonstrates the impact of Extended Reality tools on design by mapping various ways that designers are currently implementing these tools, addressing the challenges of implementing them, and exploring further possibilities for applying them in the design process.

Original languageEnglish (US)
Pages (from-to)43-62
Number of pages20
JournalInternational Journal of Design Management and Professional Practice
Issue number1
StatePublished - Apr 2021


  • Augmented Reality
  • Design Process
  • Extended Reality
  • Industrial Design
  • Mixed Reality
  • Virtual Reality

ASJC Scopus subject areas

  • Architecture
  • Visual Arts and Performing Arts
  • Urban Studies


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