Exploring the process of doing data science via an ethnographic study of a media advertising company

Jeffrey Saltz; Ivan Shamshurin

doi:10.1109/BigData.2015.7363992

Exploring the process of doing data science via an ethnographic study of a media advertising company

Jeffrey Saltz, Ivan Shamshurin

School of Information Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

22 Scopus citations

Abstract

This paper presents the results of an ethnographic study focused on how data science projects were conducted within a global media advertising company. Observations, via embedding a researcher within the team, as well as more structured interviews and surveys, are documented. Recommendations to improve the current data science methodology within the company are also discussed. Overall, there had been little focus on the team's process methodology and the suggested process improvements would result in the company's data science projects having less risk and shorter timelines. Other big data teams might also benefit from reviewing and refining their work processes, but more work needs to be done to validate this assumption.

Original language	English (US)
Title of host publication	Proceedings - 2015 IEEE International Conference on Big Data, IEEE Big Data 2015
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	2098-2105
Number of pages	8
ISBN (Electronic)	9781479999255
DOIs	https://doi.org/10.1109/BigData.2015.7363992
State	Published - Dec 22 2015
Event	3rd IEEE International Conference on Big Data, IEEE Big Data 2015 - Santa Clara, United States Duration: Oct 29 2015 → Nov 1 2015

Other

Other	3rd IEEE International Conference on Big Data, IEEE Big Data 2015
Country/Territory	United States
City	Santa Clara
Period	10/29/15 → 11/1/15

Keywords

Big Data
Data Science
Process Methodology

ASJC Scopus subject areas

Computer Networks and Communications
Computer Science Applications
Information Systems
Software

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10.1109/BigData.2015.7363992

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Exploring the process of doing data science via an ethnographic study of a media advertising company. / Saltz, Jeffrey; Shamshurin, Ivan.

Proceedings - 2015 IEEE International Conference on Big Data, IEEE Big Data 2015. Institute of Electrical and Electronics Engineers Inc., 2015. p. 2098-2105 7363992.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Saltz, J & Shamshurin, I 2015, Exploring the process of doing data science via an ethnographic study of a media advertising company. in Proceedings - 2015 IEEE International Conference on Big Data, IEEE Big Data 2015., 7363992, Institute of Electrical and Electronics Engineers Inc., pp. 2098-2105, 3rd IEEE International Conference on Big Data, IEEE Big Data 2015, Santa Clara, United States, 10/29/15. https://doi.org/10.1109/BigData.2015.7363992

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Exploring the process of doing data science via an ethnographic study of a media advertising company

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