@inproceedings{7406a31b8d5444d8b506f7d37134684b,
title = "Exploring the process of doing data science via an ethnographic study of a media advertising company",
abstract = "This paper presents the results of an ethnographic study focused on how data science projects were conducted within a global media advertising company. Observations, via embedding a researcher within the team, as well as more structured interviews and surveys, are documented. Recommendations to improve the current data science methodology within the company are also discussed. Overall, there had been little focus on the team's process methodology and the suggested process improvements would result in the company's data science projects having less risk and shorter timelines. Other big data teams might also benefit from reviewing and refining their work processes, but more work needs to be done to validate this assumption.",
keywords = "Big Data, Data Science, Process Methodology",
author = "Saltz, {Jeffrey S.} and Ivan Shamshurin",
note = "Publisher Copyright: {\textcopyright} 2015 IEEE.; 3rd IEEE International Conference on Big Data, IEEE Big Data 2015 ; Conference date: 29-10-2015 Through 01-11-2015",
year = "2015",
month = dec,
day = "22",
doi = "10.1109/BigData.2015.7363992",
language = "English (US)",
series = "Proceedings - 2015 IEEE International Conference on Big Data, IEEE Big Data 2015",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "2098--2105",
editor = "Feng Luo and Kemafor Ogan and Zaki, {Mohammed J.} and Laura Haas and Ooi, {Beng Chin} and Vipin Kumar and Sudarsan Rachuri and Saumyadipta Pyne and Howard Ho and Xiaohua Hu and Shipeng Yu and Hsiao, {Morris Hui-I} and Jian Li",
booktitle = "Proceedings - 2015 IEEE International Conference on Big Data, IEEE Big Data 2015",
}