Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

Rick Burton, Pascale G. Quester, Francis John Farrelly

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	55-70
Number of pages	15
Journal	International Journal of Sports Marketing and Sponsorship
Volume	2
Issue number	4
State	Published - 2001

Cite this

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title = "Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising",

author = "Rick Burton and Quester, {Pascale G.} and Farrelly, {Francis John}",

year = "2001",

language = "English (US)",

volume = "2",

pages = "55--70",

journal = "International Journal of Sports Marketing and Sponsorship",

issn = "1464-6668",

publisher = "International Marketing Reports Ltd",

number = "4",

}

TY - JOUR

T1 - Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

AU - Burton, Rick

AU - Quester, Pascale G.

AU - Farrelly, Francis John

PY - 2001

Y1 - 2001

M3 - Article

SN - 1464-6668

VL - 2

SP - 55

EP - 70

JO - International Journal of Sports Marketing and Sponsorship

JF - International Journal of Sports Marketing and Sponsorship

IS - 4

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