Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising

Rick Burton, Pascale G. Quester, Francis John Farrelly

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)55-70
Number of pages15
JournalInternational Journal of Sports Marketing and Sponsorship
Volume2
Issue number4
StatePublished - 2001

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