Explaining blood donation

S. S. Andaleeb, A. K. Basu

Research output: Contribution to journalArticle

31 Scopus citations

Abstract

Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.

Original languageEnglish (US)
Pages (from-to)42-48
Number of pages7
JournalJournal of Health Care Marketing
Volume15
Issue number1
StatePublished - Jan 1 1995
Externally publishedYes

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Marketing

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