Abstract
Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 42-48 |
| Number of pages | 7 |
| Journal | Journal of Health Care Marketing |
| Volume | 15 |
| Issue number | 1 |
| State | Published - 1995 |
| Externally published | Yes |
ASJC Scopus subject areas
- Medicine (miscellaneous)
- Marketing