Original language | English (US) |
---|---|
Title of host publication | Online Consumer Psychology |
Subtitle of host publication | Understanding and Influencing Consumer Behavior in the Virtual World |
Publisher | Lawrence Erlbaum Associates |
Pages | 428-459 |
Number of pages | 32 |
ISBN (Print) | 1410612694, 9781410612694 |
DOIs | |
State | Published - Jan 12 2005 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting