Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty, Hairong Li, Frank Biocca

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations
Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Pages428-459
Number of pages32
ISBN (Print)1410612694, 9781410612694
DOIs
StatePublished - Jan 12 2005

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Daugherty, T., Li, H., & Biocca, F. (2005). Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning. In Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (pp. 428-459). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410612694