Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty, Hairong Li, Frank Biocca

Research output: Chapter in Book/Entry/PoemChapter

21 Scopus citations
Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Number of pages32
ISBN (Print)1410612694, 9781410612694
StatePublished - Jan 12 2005

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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