Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

Patrick Walsh, Hansol Hwang, Choonghoon Lim, Paul Pedersen

Research output: Contribution to journal › Article › peer-review

Cite this

@article{36cc6beb64984ae1814916391daa1689,

title = "Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball",

author = "Patrick Walsh and Hansol Hwang and Choonghoon Lim and Paul Pedersen",

year = "2015",

language = "English (US)",

volume = "24",

pages = "214",

journal = "Sport Marketing Quarterly",

}