Examining the social media antecedents of racial justice: Evidence from Twitter

Zhasmina Tacheva, Leni Krsova, Anton Ivanov

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Despite an increasing body of research focusing on the use of social media posts for inferring various social phenomena such as influenza spread, political preferences, or information diffusion, less attention has been given to the influence such posts have on user attitudes. Rooted at the nexus of social capital, sociolinguistics, and the theory of critical consciousness, this study aims to explore the social media factors playing a role in racial justice attitude development. Using a matched sample of 5,365 Twitter users, we demonstrate the impact of user posts' topical diversity and bridging and bonding capital on the likelihood of engaging in antiracist discourse online in the aftermath of George Floyd's murder.

Original languageEnglish (US)
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages2617-2626
Number of pages10
ISBN (Electronic)9780998133140
StatePublished - 2021
Event54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: Jan 4 2021Jan 8 2021

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January
ISSN (Print)1530-1605

Conference

Conference54th Annual Hawaii International Conference on System Sciences, HICSS 2021
CityVirtual, Online
Period1/4/211/8/21

ASJC Scopus subject areas

  • Engineering(all)

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