Original language | English (US) |
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Pages (from-to) | 293-312 |
Journal | International Journal of Sport Management and Marketing |
Volume | 19 |
State | Published - 2019 |
Examining the effectiveness of measuring team brand association networks with textual analysis software
Patrick Walsh, Galen Clavio
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations