TY - JOUR
T1 - Evolving considerations and empirical approaches to construct validity in communication science
AU - Bowman, Nicholas David
AU - Goodboy, Alan K.
N1 - Publisher Copyright:
© 2020, © 2020 International Communication Association.
PY - 2020
Y1 - 2020
N2 - For social sciences such as communication studies, in which key variables are often indirectly measured using myriad operationalizations, issues of construct validity are critical to the veracity of claims made from empirical data. This manuscript considers the ways we can improve how we demonstrate construct validity when using survey items. Some of these improvements are associated with our discussions of the sources of construct validity, and others are associated with the statistical analyses (and mistakes in those analyses) that we engage to demonstrate construct validity. The end goal of this manuscript is to review and reveal best practices for establishing construct validity as an incremental step in improving the quality of communication science.
AB - For social sciences such as communication studies, in which key variables are often indirectly measured using myriad operationalizations, issues of construct validity are critical to the veracity of claims made from empirical data. This manuscript considers the ways we can improve how we demonstrate construct validity when using survey items. Some of these improvements are associated with our discussions of the sources of construct validity, and others are associated with the statistical analyses (and mistakes in those analyses) that we engage to demonstrate construct validity. The end goal of this manuscript is to review and reveal best practices for establishing construct validity as an incremental step in improving the quality of communication science.
KW - Unified view of validity
KW - confirmatory factor analysis
KW - construct validity
KW - exploratory factor analysis
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U2 - 10.1080/23808985.2020.1792791
DO - 10.1080/23808985.2020.1792791
M3 - Review article
AN - SCOPUS:85087943721
SN - 2380-8985
SP - 219
EP - 234
JO - Annals of the International Communication Association
JF - Annals of the International Communication Association
ER -